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In the early days of Las Vegas, Fremont Street was the center of the action. Casinos straddled the street in an area that came to be known as "Glitter Gulch". Even James Bond couldn"t avoid Glitter Gulch, as the famous car chase scene from "Diamonds are Forever" was filmed on Fremont Street. However, as time went on and more and more mega-casinos opened on the Strip, the downtown casinos began to lose attention. In order to prevent classic casinos like the Golden Nugget and the Four Queens from failing, a $70 million project was launched to draw more people downtown.